Case Study: The Hobbit (D of s)

Trailor: The independent online
-The independent is targeted 25-34 year olds, the majority of readers are men.



Article about 'Ed Sheeran on working with Peter Jackson'.
-Fans of Ed Sheeran.


New Banner revealed: The Hobbit.
-Fans of the genre, anyone interested in action/adventure genre the genre portrays.

Case study: Kill your darlings tracking

Newspaper article: The mirror online
-The newspaper is mainly targeted towards women, gossip magazine.


Cut up Art exhibition:www.danieljradcliffe.tk
-The fans of the genre, fans interested in housing their own work and meeting Daniel Radcliffe.


Venice Film festival review: The telegraph online.
-High middle and upper class adults.