When Marcus Markou came in to talk about his film a lot was brought to my attention.
The whole of Marcus' talk really emphasised the success his film endured, although it was an independent film. This really emphasised that the independency of a film only needs a little more determination, effort and persistence that a normal film in order for it to be successful.
A lot of the methods Markus described that he used to get the film to where it is really opened my eyes to how active, persistent you have to be to make a film of a lower budget successful. This required working first hand:
-Marcus gave out leaflets for his film in cinemas directly promoting his film to the public.
-He developed a large support group through social media, Tweeting chip shops and Greek churches to tell them his film was coming out.
-He managed to get Greek Priests to announce that his film was being released at the end of the service.
-He worked hard to get the actors he wanted with the budget he as working with, this even included posting scripts through their doors to avoid their agencies.
-He used his own money from his own business to give himself a direct loan for the film.
-He pinpointed every Greek church in London and finding a nearby cinema for it to be in, as "where there were Greek churches, there were Greek families."
Marcus had it all planned out, he knew what audience he wanted to aim for which was in this case the Greeks. By pinpointed greek churches, and making sure this audience knew about his film he managed to make his film more successful that big budget films. Not only did he plan out his marketing well, but he planned out how to deliver the film that would make the Greek community want their friends and family to also see it. Managing his money well to an extent that he could still create the film he had first pictured is very inspiring to other people that you don't need to spend millions of pounds to create a good film that can be successful and appreciated.
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