Case Study: The Hobbit (D of s)

Trailor: The independent online
-The independent is targeted 25-34 year olds, the majority of readers are men.



Article about 'Ed Sheeran on working with Peter Jackson'.
-Fans of Ed Sheeran.


New Banner revealed: The Hobbit.
-Fans of the genre, anyone interested in action/adventure genre the genre portrays.